{"id":124242,"date":"2023-03-14T16:06:51","date_gmt":"2023-03-14T20:06:51","guid":{"rendered":"https:\/\/www.thecollegefix.com\/?p=124242"},"modified":"2023-03-27T19:05:11","modified_gmt":"2023-03-27T23:05:11","slug":"clean-pantries-are-racist-and-sexist-loyola-marketing-scholar","status":"publish","type":"post","link":"https:\/\/www.thecollegefix.com\/clean-pantries-are-racist-and-sexist-loyola-marketing-scholar\/","title":{"rendered":"Clean pantries are \u2018racist\u2019 and \u2018sexist\u2019: Loyola marketing scholar"},"content":{"rendered":"

‘Cleanliness’ has been used as a ‘cultural gatekeeping mechanism,’ professor says<\/strong><\/em><\/p>\n

Clean pantries and tidy houses have \u201cracist,\u201d \u201csexist\u201d and \u201cclassist\u201d roots, according to a marketing professor at Loyola University-Chicago.<\/p>\n

Professor Jenna Drenten recently criticized a social media trend of users posting videos<\/a> showing off different ways to organize pantries. Drenten wrote that these video creators, \u201cpredominantly white women,\u201d have created \u201ca new status symbol\u201d to replace the old one of \u201cnice houses,\u201d \u201cnice yards\u201d and \u201cnice neighborhoods.”<\/p>\n

Drenten’s scholarly pursuits include<\/a> papers<\/a> on “Video Gaming as a Gendered Pursuit” and “More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance.”<\/p>\n

She wrote in The Conversation<\/em><\/a>:<\/p>\n

Cleanliness has historically been used as a cultural gatekeeping mechanism to reinforce status distinctions based on a vague understanding of \u201cniceness\u201d: nice people, with nice yards, in nice houses, make for nice neighborhoods.<\/p>\n

What lies beneath the surface of this anti-messiness, pro-niceness stance is a history of classist, racist and sexist social structures.<\/p><\/blockquote>\n

One reason that the videos promote sexism is that keeping food on the shelves \u201coften falls to women in the household.\u201d<\/p>\n

This content, which she calls \u201cpantry porn,\u201d push an image onto women about what it means to be a good wife.<\/p>\n

The marketing professor wrote:<\/p>\n

Magazines like Good Housekeeping were once the brokers of idealized domestic work. Now online pantry porn sets the aspirational standard for becoming an ideal mom, ideal wife and ideal woman. This grew out of a shift toward an intensive mothering ideology that equates being a good mom with time-intensive, labor-intensive, financially expensive care work.<\/p><\/blockquote>\n

\u201cPantry porn, as a status symbol, relies on the promise of making daily domestic work easier,\u201d she wrote.<\/p>\n

\u201cBut if women are largely responsible for the work required to maintain the perfectly organized pantry, it\u2019s critical to ask: easier for whom?\u201d<\/p>\n

MORE:<\/strong> Gender studies professors worry robots are racist<\/a><\/p>\n

IMAGE: LG Queen Home Decor\/YouTube<\/p>\n

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